Government Advertising
In 2019–20, the Victorian government spent $73 million on campaign advertising. Every year, government departments must report on any campaigns they have run, for which they spent over $100,000 on purchasing media placements.
Our dashboard brings together this information for all government departments and the five government agencies that spent the most on campaign advertising for 2017–18, 2018–19, 2019–20 and 2020–21. It allows you to compare spending across departments and agencies, and conduct your own analysis.