3 Stakeholder management

At a glance

Background

Stakeholder engagement and management is central to successful project delivery. The market community needed relevant, appropriate and timely information about the relocation.

Conclusion

Stakeholder management was not effective. A lack of communication with market tenants contributed to the delay in the relocation. Tenants still lack the basic information needed for them to make a decision on relocating.

1 Background

1.1 Relocation of the market

Melbourne's Wholesale Fruit and Vegetable Market and the National Flower Centre are an important part of the state’s economic infrastructure, with an annual turnover in excess of $1.6 billion. Both are owned by the state and operated by the Melbourne Market Authority (MMA).

The government announced in 2004 that the market would be relocated to a new site. The intent was to locate the new market within a modern, innovative and efficient trading and distribution precinct.

The new site will comprise:

Audit summary

The Melbourne Wholesale Fruit and Vegetable Market incorporating the National Flower Centre is an important part of the state’s economic infrastructure, with an annual turnover in excess of $1.6 billion.

The market is being relocated from its current site in Footscray Road to a new site in Epping. The intention is to establish the new market within a modern, innovative and efficient fresh produce trading and distribution precinct. This is one of the largest infrastructure projects undertaken in Victoria in recent years.

Melbourne Markets Redevelopment

Body
The audit evaluated whether the redevelopment of the Melbourne Wholesale Fruit and Vegetable Market was effectively planned, procured and managed. It examined the initiation, planning and management of the redevelopment, the procurement planning and management and the project delivery to the end of 2011.