Government Advertising
Overview
This audit of government-funded advertising and communications arises from concerns being expressed from parts of the community about the quantum and nature of government-funded communications towards the end of 2005. Its primary purpose was to determine whether selected public sector advertising campaigns complied with the government guidelines and whether processes around the management of government advertising were adequate.
We conducted assessments of the following eight campaigns: Our Water, Our Future; Bringing Learning to Life; CrimeSmart: Do Your Part; Better State of Health (Blueprint and Rural Health Services campaign components); Alpine Grazing; Make it Happen in Provincial Victoria; World Class Performance; Building a World Class Victoria.